Petzinger. "Business Achieves Greatest Efficiencies When at Its Greenest." Wall Street Journal, July 11, 1997, B-1.

Describes how Interface, Inc., a manufacturer of commercial carpeting, achieved significant cost savings through implementation of an environmental assessment program. The article quotes a senior Interface manager as saying "looking at waste really forces you to look at how your systems are designed." In addition, the article reports that Interface's strong environmental record has given it a marketing advantage with socially-concerned firms, such as Gap Inc.