Cairncross, Frances. Costing the Earth. Boston: Harvard Business School Press, 1993.

As environmental editor for The Economist, Cairncross authored numerous anonymous essays on the microeconomic and macroeconomic impact of environmental regulation. Her book provides minimal quantitative analysis, but asserts that companies appear reluctant to invest in conservation projects with internal rates of return exceeding 30%, while they are willing to invest in mines or power stations with returns of 5%-10%.